{"id":2763,"date":"2022-11-21T04:06:02","date_gmt":"2022-11-21T04:06:02","guid":{"rendered":"https:\/\/jatismobile.com\/?p=2763"},"modified":"2024-08-30T02:55:00","modified_gmt":"2024-08-30T02:55:00","slug":"apa-itu-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/apa-itu-e-mail-marketing\/","title":{"rendered":"Apa itu E-mail Marketing dalam Bisnis Online?<\/strong>"},"content":{"rendered":"\t\t
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Pernahkah Anda mencoba strategi\u00a0e-mail marketing\u00a0<\/i>untuk mempromosikan bisnis? Anda harus menerapkan strategi pemasaran digital ini jika belum pernah memasarkan produk melalui\u00a0e-mail<\/i>. Hasil penelitian McKinsey mengungkapkan bahwa kegiatan pemasaran berbasis\u00a0e-mail\u00a0<\/i>ini dinilai 40 kali lebih efektif daripada sekadar menggunakan media sosial. Namun, apa itu\u00a0e-mail marketing\u00a0<\/i>dan apa saja kelebihannya untuk pemasaran bisnis?<\/p>

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Mari berkenalan dengan\u00a0e-mail marketing\u00a0<\/i>dalam artikel ini supaya Anda familier dengan strategi pemasaran digital yang satu ini.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Apa itu Email Marketing dalam Bisnis Online?<\/span><\/h2>

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E-mail marketing <\/span><\/i>adalah strategi pemasaran digital yang menggunakan <\/span>e-mail <\/span><\/i>atau surat elektronik (surel). Anda mengirimkan <\/span>e-mail <\/span><\/i>kepada pelanggan untuk mempromosikan produk barang atau jasa yang ditawarkan oleh bisnis. Pelanggan yang terdaftar dalam <\/span>database e-mail <\/span><\/i>Anda pun mengetahui promosi atau produk baru yang ditawarkan melalui proses <\/span>e-mail marketing <\/span><\/i>ini.<\/span><\/p>

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E-mail marketing <\/span><\/i>memainkan peran penting dalam kegiatan pemasaran. Anda bisa menambah jumlah prospek (<\/span>lead<\/span><\/i>), melakukan proses transaksi, meningkatkan kesadaran merek (<\/span>brand awareness<\/span><\/i>), atau menjaga hubungan dengan pelanggan. <\/span>E-mail marketing <\/span><\/i>juga termasuk dalam pemasaran langsung atau <\/span>direct marketing<\/span><\/i>. Artinya, bisnis dan pelanggan terhubung secara langsung dalam kegiatan pemasaran ini meskipun hanya secara digital.<\/span><\/p>

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Penggunaan <\/span>e-mail <\/span><\/i>mulai populer sejak 1990-an seiring bertambahnya jumlah orang yang mengakses internet. Pengguna mulai saling berkomunikasi menggunakan <\/span>e-mail <\/span><\/i>pada saat itu. Praktisi pemasaran melihat kepopuleran <\/span>e-mail <\/span><\/i>sebagai peluang bagus untuk memasarkan produk.<\/span><\/p>

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E-mail marketing <\/span><\/i>juga terus mengalami perkembangan. Pada awalnya, <\/span>e-mail <\/span><\/i>promosi dikirimkan secara serentak kepada seluruh alamat yang tersedia dalam daftar kontak bisnis. Kini, <\/span>e-mail marketing <\/span><\/i>lebih modern dan mampu mengirimkan pesan promosi kepada segmentasi pasar atau berdasarkan pengaturan tertentu. Walaupun terkesan rumit, <\/span>e-mail marketing <\/span><\/i>lebih mudah berkat kehadiran <\/span>tools <\/span><\/i>yang melakukan otomatisasi proses tersebut.<\/span><\/p>

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Baca Juga:\u00a0Bagaimana Cara Kerja Email Marketing dalam Promosi Bisnis?<\/a><\/strong><\/p>

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7 Kelebihan Email Marketing untuk Pemasaran Bisnis<\/span><\/h2>

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E-mail marketing <\/span><\/i>telah lama digunakan sebagai strategi pemasaran. Namun, ada banyak kelebihan <\/span>e-mail marketing <\/span><\/i>yang membuat strategi ini lebih disukai pebisnis. Apa saja kelebihan itu?<\/span><\/p>

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1. Tidak Memerlukan Biaya Besar<\/span><\/h3>

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Jauh sebelum <\/span>e-mail marketing <\/span><\/i>populer digunakan, perusahaan biasanya mengirimkan katalog atau pesan promosi ke alamat rumah pelanggan. Proses tersebut tentu memakan biaya yang besar, apalagi jika pelanggannya berada di luar kota. <\/span>E-mail marketing <\/span><\/i>telah mengubah proses promosi seperti ini menjadi lebih efisien dari segi biaya.\u00a0<\/span><\/p>

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Anda bisa memulai <\/span>e-mail marketing <\/span><\/i>tanpa mengeluarkan biaya sama sekali. Namun, Anda harus mengeluarkan anggaran jika ingin mencapai hasil yang lebih efektif. Walaupun begitu, biaya yang dikeluarkan tidak terlalu besar jika dibandingkan mengirimkan <\/span>newsletter <\/span><\/i>fisik ke alamat rumah penerima.<\/span><\/p>

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2. Proses dan Hasil yang Lebih Mudah Diukur<\/span><\/h3>

Proses dan hasil strategi pemasaran yang telah dilakukan harus diukur atau dianalisis sebagai bahan evaluasi. Anda bisa mengukur tingkat efektivitas <\/span>e-mail marketing <\/span><\/i>yang digunakan dengan bantuan <\/span>tools <\/span><\/i>yang tersedia. Beberapa <\/span>tools e-mail marketing <\/span><\/i>juga menyediakan fitur analisis statistik untuk mengukur performa strategi yang telah Anda jalankan.<\/span><\/p>

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3. Penerima E-mail Lebih Mudah Ditargetkan<\/span><\/h3>

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E-mail marketing <\/span><\/i>juga bisa diatur agar hanya bisa diterima oleh kelompok atau segmentasi tertentu. Artinya, Anda bisa menargetkan isi <\/span>e-mail <\/span><\/i>tertentu sesuai kebutuhan pelanggan. Kelebihan ini tentunya menghindari <\/span>e-mail <\/span><\/i>yang tidak diinginkan oleh target pasar yang tidak sesuai bisnis Anda. Contohnya, Anda bisa menargetkan penerima <\/span>e-mail <\/span><\/i>kepada pemilik restoran jika memiliki bisnis penyediaan ikan sebagai bahan makanan.<\/span><\/p>

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Baca Juga:\u00a0Apa itu Marketing Plan dalam Bisnis Teknologi<\/a><\/strong><\/p>

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4. Menjaga Komunikasi dengan Pelanggan<\/span><\/h3>

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E-mail marketing <\/span><\/i>merupakan strategi pemasaran langsung sehingga sifatnya personal. Anda bisa menjaga komunikasi atau meningkatkan <\/span>engagement <\/span><\/i>dengan pelanggan melalui strategi pemasaran digital ini. Pelanggan bisa mengetahui promosi atau produk baru dari <\/span>e-mail <\/span><\/i>yang Anda kirimkan. Keuntungan ini bisa berdampak pada meningkatnya <\/span>brand awareness <\/span><\/i>bisnis Anda di mata pelanggan.<\/span><\/p>

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5. Bisa Menjangkau Calon Pelanggan dari Mana Saja<\/span><\/h3>

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Hampir seluruh strategi pemasaran digital memiliki kelebihan ini, termasuk <\/span>e-mail marketing<\/span><\/i>. Calon pelanggan akan memasukkan alamat <\/span>e-mail <\/span><\/i>ketika menyelesaikan sebuah transaksi atau ingin berlangganan <\/span>newsletter <\/span><\/i>Anda. Uniknya, calon pelanggan tersebut berasal dari wilayah atau bahkan negara yang berbeda dengan lokasi bisnis Anda.<\/span><\/p>

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6. Mudah dan Praktis Digunakan<\/span><\/h3>

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Kehadiran <\/span>tools e-mail marketing <\/span><\/i>membuat strategi ini lebih mudah dan praktis digunakan. <\/span>Tools <\/span><\/i>tersebut juga menyediakan beberapa <\/span>template <\/span><\/i>pesan yang ingin digunakan sehingga Anda tinggal melakukan kustomisasi pesan yang ingin dikirimkan. Walaupun mudah, Anda pun harus berpikir kreatif agar <\/span>e-mail <\/span><\/i>tersebut mampu menarik perhatian penerimanya.<\/span><\/p>

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7. Meningkatkan Keuntungan Penjualan<\/span><\/h3>

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Pelanggan akan lebih terdorong untuk membeli produk barang atau jasa yang ditawarkan apabila <\/span>e-mail marketing <\/span><\/i>memiliki isi dan <\/span>call-to-action <\/span><\/i>(CTA) yang menarik. Ketika melihat <\/span>e-mail <\/span><\/i>Anda, pelanggan akan memiliki rasa urgensi yang tinggi sehingga mereka memutuskan untuk membeli produk Anda.\u00a0<\/span><\/p>

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Hasilnya, angka penjualan pun meningkat sehingga keuntungan bisnis Anda makin bertambah. Bisa dibilang bahwa tingkat <\/span>Return on Investment <\/span><\/i>(ROI) <\/span>e-mail marketing <\/span><\/i>cukup tinggi daripada memasarkan iklan di media sosial.<\/span><\/p>

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Berbagai kelebihan di atas pasti cukup meyakinkan Anda untuk menggunakan <\/span>e-mail marketing <\/span><\/i>sebagai sarana promosi, bukan? Masalahnya, Anda perlu menggunakan <\/span>tools <\/span><\/i>yang memadai agar lebih mudah dalam menjalankan strategi pemasaran berbasis <\/span>e-mail <\/span><\/i>ini. Gunakan saja aplikasi <\/span>e-mail blast<\/span><\/i><\/a> dari Jatis Mobile supaya Anda bisa mengirimkan <\/span>e-mail <\/span><\/i>kepada ratusan hingga jutaan pengguna dengan tepat.<\/span><\/p>

\u00a0<\/p>

Bingung memikirkan desain template promosi yang tepat untuk <\/span>e-mail <\/span><\/i>Anda? Kami menyediakan ratusan <\/span>template e-mail <\/span><\/i>yang menarik dan bisa disesuaikan dengan keinginan sehingga lebih menarik di mata pelanggan Anda. <\/span>Hubungi kami<\/span><\/a> sekarang juga dan cobalah versi demo aplikasi <\/span>e-mail blast <\/span><\/i>ini. Tingkatkan angka konversi pelanggan Anda hanya dengan aplikasi dari Jatis Mobile ini.<\/span><\/p>

Semoga artikel mengenai apa itu <\/span>e-mail marketing <\/span><\/i>ini dapat membantu Anda dalam memahami strategi pemasaran berbasis <\/span>e-mail<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pernahkah Anda mencoba strategi\u00a0e-mail marketing\u00a0untuk mempromosikan bisnis? Anda harus menerapkan strategi pemasaran digital ini jika belum pernah memasarkan produk melalui\u00a0e-mail. Hasil penelitian McKinsey mengungkapkan bahwa kegiatan pemasaran berbasis\u00a0e-mail\u00a0ini dinilai 40 kali lebih efektif daripada sekadar menggunakan media sosial. Namun, apa itu\u00a0e-mail marketing\u00a0dan apa saja kelebihannya untuk pemasaran bisnis? \u00a0 Mari berkenalan dengan\u00a0e-mail marketing\u00a0dalam artikel ini […]<\/p>\n","protected":false},"author":2,"featured_media":8314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-2763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-dan-bisnis"],"acf":[],"yoast_head":"\nEmail Marketing: Pengertian dan Kelebihannya dalam Bisnis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/apa-itu-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: Pengertian dan Kelebihannya dalam Bisnis\" \/>\n<meta property=\"og:description\" content=\"Pernahkah Anda mencoba strategi\u00a0e-mail marketing\u00a0untuk mempromosikan bisnis? 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Namun, apa itu\u00a0e-mail marketing\u00a0dan apa saja kelebihannya untuk pemasaran bisnis? \u00a0 Mari berkenalan dengan\u00a0e-mail marketing\u00a0dalam artikel ini […]","og_url":"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/apa-itu-e-mail-marketing\/","og_site_name":"JatisMobile","article_published_time":"2022-11-21T04:06:02+00:00","article_modified_time":"2024-08-30T02:55:00+00:00","og_image":[{"width":2560,"height":1443,"url":"https:\/\/jatismobile.com\/wp-content\/uploads\/2023\/01\/composing-email-digital-device-scaled.jpg","type":"image\/jpeg"}],"author":"Bayu Subeni","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Bayu Subeni","Estimasi waktu membaca":"4 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