{"id":2692,"date":"2022-11-18T10:37:59","date_gmt":"2022-11-18T10:37:59","guid":{"rendered":"https:\/\/jatismobile.com\/?p=2692"},"modified":"2024-08-07T03:24:18","modified_gmt":"2024-08-07T03:24:18","slug":"manfaat-e-mail-marketing-dalam-bisnis-online","status":"publish","type":"post","link":"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/manfaat-e-mail-marketing-dalam-bisnis-online\/","title":{"rendered":"8 Manfaat E-mail Marketing dalam Bisnis Online<\/strong>"},"content":{"rendered":"\t\t
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Banyak perusahaan di Indonesia yang berhasil meningkatkan angka penjualan produknya karena menggunakan strategi\u00a0e-mail marketing<\/i>.\u00a0Anda pun harus mencoba strategi pemasaran berbasis\u00a0e-mail\u00a0<\/i>ini saat mempromosikan produk Anda secara\u00a0online<\/i>. Manfaat\u00a0e-mail marketing\u00a0<\/i>pun cukup besar dalam kegiatan\u00a0pemasaran bisnis \u00a0<\/a>online\u00a0<\/i>Anda di dunia maya.<\/p>

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E-mail marketing\u00a0<\/i>masih menjadi strategi pemasaran yang relevan meski telah lama dikenal di dunia bisnis. Prosesnya pun lebih mudah dilakukan berkat bantuan\u00a0tools e-mail marketing\u00a0<\/i>yang tersedia.<\/p>

Biaya pemasaran yang lebih efisien juga menjadi alasan banyak bisnis menggunakan strategi\u00a0e-mail marketing<\/i>\u00a0untuk menjangkau pelanggan.<\/p>

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Apa saja manfaat\u00a0e-mail marketing\u00a0<\/i>sehingga banyak bisnis yang tertarik untuk menggunakannya? Simak artikel ini untuk menemukan jawabannya.<\/p>

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8 Manfaat Email Marketing dalam Bisnis Online<\/span><\/h2>
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Inilah berbagai manfaat yang bisa Anda rasakan ketika mencoba strategi <\/span>e-mail marketing <\/span><\/i>dalam bisnis <\/span>online<\/span><\/i>.<\/span><\/p>

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1. Meningkatkan Pengalaman Pelanggan<\/span><\/h3>
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E-mail marketing <\/span><\/i>kini dapat diatur sehingga Anda bisa mengirimkan <\/span>e-mail <\/span><\/i>yang lebih terpersonalisasi. <\/span>Contohnya, Anda bisa memasukkan nama penerima secara personal di isi pesan sehingga pelanggan lebih tertarik untuk membuka <\/span>e-mail<\/span><\/i>-nya. Tentunya isi pesan tersebut disesuaikan pula dengan kebutuhan pelanggan Anda.<\/span><\/p>

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Fitur ini dapat meningkatkan <\/span>engagement <\/span><\/i>antara bisnis dan pelanggan. <\/span>E-mail <\/span><\/i>bisa menjadi sarana komunikasi yang terpersonalisasi sehingga pengalaman pelanggan dengan bisnis Anda makin bertambah.<\/span><\/p>

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Loyalitas pelanggan pun bertambah karena mereka merasa lebih terhubung dengan bisnis Anda melalui <\/span>e-mail<\/span><\/i>.<\/span><\/p>

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2. Meningkatkan Angka Penjualan<\/span><\/h3>
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E-mail marketing <\/span><\/i>bisa digunakan untuk meningkatkan angka penjualan produk barang atau jasa. Anda cukup mengirimkan <\/span>e-mail <\/span><\/i>berisi tawaran produk, kemudian mengajak pelanggan untuk membeli produk tersebut.<\/span><\/p>

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Selain tawaran produk, Anda juga dapat mengirimkan pesan promosi sehingga pelanggan merasa terdorong untuk membeli produknya.\u00a0<\/span>Manfaat ini tentu didukung oleh isi <\/span>e-mail<\/span><\/i> yang atraktif dan mampu memengaruhi sisi psikologis pelanggan ketika membacanya.<\/span><\/p>

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Oleh karena itu, pastikan Anda menyusun <\/span>e-mail <\/span><\/i>dengan narasi dan gambar yang menarik agar pelanggan tertarik untuk membeli produknya.<\/span><\/p>

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Baca Juga:\u00a0Kelebihan dan Kekurangan Advertising<\/a><\/strong><\/p>

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3. Meningkatkan Jumlah Kunjungan Website<\/span><\/h3>
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Bisnis juga menggunakan <\/span>e-mail marketing <\/span><\/i>untuk mempromosikan konten blog dalam <\/span>website<\/span><\/i>-nya.<\/span> Pelanggan pun akan tertarik dan mengeklik tautan yang mengarahkan ke halaman artikel pada <\/span>website <\/span><\/i>Anda.<\/span><\/p>

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Tidak hanya artikel, <\/span>e-mail marketing <\/span><\/i>juga berguna untuk memasarkan produk yang tersedia di <\/span>website <\/span><\/i>Anda. <\/span>Alhasil, jumlah kunjungan <\/span>website <\/span><\/i>pun meningkat sehingga bisa memengaruhi <\/span>ranking Search Engine Optimization <\/span><\/i>(SEO) <\/span>website <\/span><\/i>Anda.<\/span><\/p>

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Ranking SEO inilah yang diharapkan dapat meningkatkan angka penjualan dari <\/span>website <\/span><\/i>sehingga bisnis bisa menghasilkan keuntungan yang lebih besar daripada biasanya. <\/span>Namun, pastikan Anda membuat <\/span>call-to-action <\/span><\/i><\/a>(CTA) yang menarik supaya pelanggan mau mengunjungi <\/span>website<\/span><\/i>-nya.<\/span><\/p>

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4. Meningkatkan Angka Prospek (Leads)<\/span><\/h3>
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E-mail marketing <\/span><\/i>juga bermanfaat untuk meningkatkan jumlah prospek atau calon pelanggan bisnis Anda. <\/span>Contohnya, Anda menawarkan <\/span>e-book <\/span><\/i>gratis yang bermanfaat untuk pelanggan melalui iklan media sosial. Calon pelanggan pun mendaftarkan <\/span>e-mail <\/span><\/i>mereka sehingga masuk dalam <\/span>database <\/span><\/i>bisnis.\u00a0<\/span><\/p>

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Anda pun bisa fokus pada calon pelanggan yang benar-benar menjanjikan dan mengirimkan pesan promosi ke <\/span>e-mail <\/span><\/i>mereka hingga terjadi transaksi pembelian produk. <\/span>Hindari terlalu banyak mengirimkan pesan agar <\/span>e-mail <\/span><\/i>Anda tidak dianggap sebagai <\/span>spam <\/span><\/i>oleh calon pelanggan.<\/span><\/p>

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Baca Juga:\u00a0Apa itu Software Developer dalam Bisnis?<\/a><\/strong><\/p>

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5. Mempromosikan Bisnis dengan Lebih Leluasa<\/span><\/h3>
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Anda pun bisa lebih leluasa dalam memasarkan produk barang atau jasa kepada pelanggan melalui <\/span>e-mail marketing<\/span><\/i>. <\/span>Pasalnya, orang yang mendaftarkan <\/span>e-mail <\/span><\/i>mereka sudah pasti tertarik dengan bisnis Anda. <\/span><\/p>

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Mereka tidak akan keberatan dengan kiriman <\/span>e-mail <\/span><\/i>berupa produk baru, promosi bisnis, atau konten yang Anda kirimkan. <\/span>Promosi yang lebih gencar melalui <\/span>e-mail marketing <\/span><\/i>akan menghasilkan peningkatan angka penjualan dalam bisnis Anda.<\/span><\/p>

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6. Menghadirkan Nilai Tambah bagi Pelanggan<\/span><\/h3>
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Manfaat <\/span>e-mail marketing <\/span><\/i>yang berikutnya yaitu meningkatkan nilai tambah bagi pelanggan. Mereka akan merasa terhubung secara personal melalui pesan yang dikirimkan.\u00a0 <\/span><\/p>

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Pelanggan juga akan membaca <\/span>e-mail <\/span><\/i>Anda meski belum tertarik untuk membelinya karena ada nilai (<\/span>value<\/span><\/i>) yang Anda tuliskan dalam pesan tersebut. <\/span>Perlahan namun pasti, mereka pasti akan mulai membeli produk atau jasa Anda karena<\/span> merasakan <\/span>value <\/span><\/i>ketika membaca <\/span>e-mail<\/span><\/i> yang diterima.<\/span><\/p>

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7. Mengirimkan Pesan Promosi di Waktu yang Tepat<\/span><\/h3>
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Pebisnis zaman dahulu sering menggunakan iklan di media massa sebagai sarana promosi. Namun, orang lain belum tentu melihat iklan tersebut meski telah memilih jam tayang iklannya. <\/span>Berbeda dengan <\/span>e-mail marketing<\/span><\/i>, Anda bisa mengirimkan pesan di waktu yang tepat sehingga penerima akan membacanya. <\/span><\/p>

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Pasalnya, <\/span>e-mail marketing <\/span><\/i>dilengkapi dengan algoritma yang mengetahui kapan target pelanggannya membuka <\/span>e-mail <\/span><\/i>yang masuk.<\/span><\/p>

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Baca Juga:\u00a05 Cara Pemasaran Produk Bisnis<\/a><\/strong><\/p>

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8. Menghemat Biaya Pemasaran<\/span><\/h3>
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E-mail marketing <\/span><\/i>juga tergolong lebih efisien dalam segi biaya. Anda cukup menyewa jasa <\/span>copywriter <\/span><\/i>dan desainer grafis <\/span>freelance <\/span><\/i>untuk membuat <\/span>e-mail marketing <\/span><\/i>yang menarik jika belum memiliki karyawan yang kompeten.<\/span>Selain itu, Anda bisa mencoba strategi pemasaran ini tanpa mengeluarkan biaya apa pun. Namun, Anda tetap harus menyesuaikan biayanya jika ingin hasil yang lebih efektif.<\/span><\/p>

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Sisi baiknya, biaya keseluruhan untuk <\/span>e-mail marketing <\/span><\/i>jauh lebih terjangkau daripada pemasaran tradisional.<\/span>Banyak sekali manfaat <\/span>e-mail marketing <\/span><\/i>yang bisa Anda rasakan, bukan? Tentunya Anda harus memaksimalkan penggunaan <\/span>tools e-mail marketing <\/span><\/i>supaya manfaat di atas bisa terwujud dalam bisnis <\/span>online<\/span><\/i>.<\/span><\/p>

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Anda tidak perlu repot mencari <\/span>tools<\/span><\/i>-nya<\/span> karena ada <\/span>aplikasi <\/span>e-mail marketing <\/span><\/i>di Indonesia<\/span><\/a> dari Jatis Mobile. <\/span>Aplikasi <\/span>e-mail marketing <\/span><\/i>kami sangat mudah digunakan sehingga Anda tidak akan kesulitan saat mengoperasikannya. <\/span><\/p>

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Anda pun bisa melacak hasil performa <\/span>e-mail marketing <\/span><\/i>yang telah berjalan pada <\/span>dashboard <\/span><\/i>aplikasi ini. Ingin mencoba versi demonya terlebih dahulu? <\/span>Hubungi kami<\/span><\/a> sekarang juga dan rasakan manfaat <\/span>e-mail marketing <\/span><\/i>yang bisa meningkatkan performa pemasaran bisnis Anda!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Banyak perusahaan di Indonesia yang berhasil meningkatkan angka penjualan produknya karena menggunakan strategi\u00a0e-mail marketing.\u00a0Anda pun harus mencoba strategi pemasaran berbasis\u00a0e-mail\u00a0ini saat mempromosikan produk Anda secara\u00a0online. Manfaat\u00a0e-mail marketing\u00a0pun cukup besar dalam kegiatan\u00a0pemasaran bisnis \u00a0online\u00a0Anda di dunia maya. \u00a0 E-mail marketing\u00a0masih menjadi strategi pemasaran yang relevan meski telah lama dikenal di dunia bisnis. Prosesnya pun lebih mudah […]<\/p>\n","protected":false},"author":2,"featured_media":8036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-dan-bisnis"],"acf":[],"yoast_head":"\n8 Manfaat Email Marketing Terhadap Pertumbuhan Bisnis Anda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/manfaat-e-mail-marketing-dalam-bisnis-online\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Manfaat Email Marketing Terhadap Pertumbuhan Bisnis Anda\" \/>\n<meta property=\"og:description\" content=\"Banyak perusahaan di Indonesia yang berhasil meningkatkan angka penjualan produknya karena menggunakan strategi\u00a0e-mail marketing.\u00a0Anda pun harus mencoba strategi pemasaran berbasis\u00a0e-mail\u00a0ini saat mempromosikan produk Anda secara\u00a0online. Manfaat\u00a0e-mail marketing\u00a0pun cukup besar dalam kegiatan\u00a0pemasaran bisnis \u00a0online\u00a0Anda di dunia maya. \u00a0 E-mail marketing\u00a0masih menjadi strategi pemasaran yang relevan meski telah lama dikenal di dunia bisnis. 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