{"id":2688,"date":"2022-11-18T11:22:02","date_gmt":"2022-11-18T11:22:02","guid":{"rendered":"https:\/\/jatismobile.com\/?p=2688"},"modified":"2024-08-30T02:56:03","modified_gmt":"2024-08-30T02:56:03","slug":"cara-kerja-email-marketing-dalam-promosi-bisnis","status":"publish","type":"post","link":"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/cara-kerja-email-marketing-dalam-promosi-bisnis\/","title":{"rendered":"Bagaimana Cara Kerja Email Marketing dalam Promosi Bisnis?<\/strong>"},"content":{"rendered":"\t\t
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Pernahkah Anda memikirkan cara kerja\u00a0e-mail marketing\u00a0<\/i>sehingga dapat menarik minat pelanggan terhadap sebuah bisnis?<\/p>

\u00a0<\/p>

Metode pemasaran berbasis\u00a0e-mail\u00a0<\/i>ini dinilai mampu meningkatkan angka penjualan produk bisnis Anda. Prosesnya yang sederhana juga menjadi alasan banyak perusahaan memilih\u00a0strategi pemasaran digital ini.<\/a><\/p>

\u00a0<\/p>

Banyaknya manfaat yang dirasakan oleh\u00a0e-mail marketing \u00a0<\/i><\/a>tentu membuat Anda tertarik untuk menggunakannya.<\/p>

\u00a0<\/p>

Anda tentu harus mengetahui cara kerja\u00a0e-mail marketing\u00a0<\/i>terlebih dahulu agar lebih maksimal dalam memanfaatkan strategi pemasaran ini.<\/p>

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Simak artikel ini agar bisa memahami proses\u00a0e-mail marketing\u00a0<\/i>dalam mempromosikan produk bisnis Anda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cara Kerja E-mail Marketing dalam Bisnis<\/span><\/p>

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E-mail marketing <\/span><\/i>memiliki cara kerja yang cukup sederhana. Anda bisa mengirimkan <\/span>e-mail marketing <\/span><\/i>kepada pelanggan sama seperti mengirimkan pesan pribadi kepada orang lain. <\/span><\/p>

\u00a0<\/p>

Bedanya, Anda membutuhkan <\/span>tools <\/span><\/i>atau aplikasi <\/span>e-mail blast <\/span><\/i>agar bisa mengirimkan <\/span>e-mail <\/span><\/i>promosi kepada banyak orang dalam waktu yang cukup singkat.<\/span><\/p>

\u00a0<\/p>

Berikut ini proses kerja <\/span>e-mail marketing <\/span><\/i>mulai dari pembuatan pesan hingga sampai ke kotak masuk penerima:<\/span><\/p>

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– Anda membuka <\/span>e-mail <\/span><\/i>seperti biasa, kemudian menuliskan isi pesan di dalamnya. Anda pun bisa menambahkan <\/span>file <\/span><\/i>lain seperti gambar grafis, video, dan sebagainya agar lebih menarik.<\/span><\/p>

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– Pesan yang sudah jadi siap dikirimkan ke alamat <\/span>e-mail <\/span><\/i>tujuan yang sudah terdaftar dalam <\/span>database <\/span><\/i>bisnis Anda.<\/span><\/p>

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– Server e-mail <\/span><\/i>akan mengidentifikasi alamat tujuan secara otomatis dan memastikan alamat <\/span>e-mail <\/span><\/i>yang Anda masukkan telah terdaftar.<\/span><\/p>

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– Apabila sudah sesuai, <\/span>server e-mail <\/span><\/i>langsung mengirimkan pesan ke alamat tujuan.<\/span><\/p>

\u00a0<\/p>

– Pesan yang sudah dikirim langsung disimpan secara otomatis dalam <\/span>e-mail server <\/span><\/i>sehingga Anda bisa mencarinya dengan mudah.<\/span><\/p>

\u00a0<\/p>

– Penerima pun langsung membuka <\/span>e-mail <\/span><\/i>tersebut dan membaca isi pesan Anda. Mereka akan langsung melakukan tindakan sesuai dengan <\/span>call-to-action <\/span><\/i>(CTA)\u00a0 yang Anda sertakan dalam email.<\/span><\/p>

\u00a0<\/p>

Baca Juga:<\/strong><\/p>

Cara Efektif Promosi dengan WhatsApp Blast<\/a><\/p>

\u00a0<\/p>

5 Tips Penting Membuat E-mail Marketing yang Menarik<\/span><\/h2>

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Proses <\/span>e-mail marketing <\/span><\/i>tidak rumit dan bisa dilakukan dalam waktu yang singkat. Namun, Anda harus melakukan beberapa tips agar penerima tertarik dengan <\/span>e-mail <\/span><\/i>yang Anda kirimkan. Apa saja tipsnya?<\/span><\/p>

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1. Kirimkan Pesan yang Relevan<\/span><\/h3>

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Langkah ini sangat penting jika Anda ingin meningkatkan angka penjualan melalui <\/span>e-mail<\/span><\/i>. Anda perlu mengirimkan pesan berisi penawaran produk atau promosi yang relevan dengan bisnis maupun kebutuhan penerima <\/span>e-mail<\/span><\/i>. <\/span><\/p>

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Selain itu, perhatikan pula penulisan <\/span>call-to-action <\/span><\/i>(CTA) agar bisa menarik perhatian pelanggan. Anda bisa memasukkan lebih dari satu CTA, tetapi jangan terlalu banyak sehingga penerima tetap merasa nyaman saat membacanya.<\/span><\/p>

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2. Identifikasi Target Penerima E-mail<\/span><\/h3>

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Anda harus mengenali target penerima <\/span>e-mail <\/span><\/i>sebelum mulai mengirimkan pesan ini. Tips ini hampir mirip seperti mengidentifikasi target pasar, yaitu Anda perlu mengamati permasalahan yang sedang dialami. <\/span><\/p>

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Setelah memahami permasalahannya, barulah Anda bisa mengirimkan <\/span>e-mail <\/span><\/i>berisi solusi yang mereka butuhkan untuk mengatasi masalah tersebut.<\/span><\/p>

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Baca Juga:<\/strong><\/p>

Strategi Omnichannel Untuk Bisnis<\/a><\/p>

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3. Lakukan Segmentasi Penerima E-mail<\/span><\/h3>

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Segmentasi atau pengelompokan penerima <\/span>e-mail <\/span><\/i>juga diperlukan dalam melakukan strategi <\/span>e-mail marketing<\/span><\/i>. <\/span><\/p>

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Segmentasi Anda bisa mengirimkan pesan yang tepat kepada segmentasi atau kelompok target pasar tertentu sesuai minat atau permasalahan mereka. <\/span><\/p>

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Langkahnya cukup mudah, yaitu Anda bisa membuat judul dan isi pesan sesuai kebutuhan mereka.<\/span><\/p>

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4. Buat Subjek Pesan Semenarik Mungkin<\/span><\/h3>

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Anda tentu berharap agar penerima langsung membuka <\/span>e-mail <\/span><\/i>yang dikirimkan, bukan? Solusinya, Anda perlu membuat subjek atau judul pesan yang menarik. <\/span><\/p>

\u00a0<\/p>

Selain itu, perhatikan pula kalimat pertama pada isi <\/span>e-mail <\/span><\/i>Anda karena ini bisa mempengaruhi ketertarikan penerima dalam membuka <\/span>e-mail<\/span><\/i>-nya.<\/span><\/p>

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Ada beberapa langkah yang bisa dilakukan untuk membuat judul semenarik mungkin. Pertama, Anda harus membuat judul yang bisa membangkitkan rasa penasaran penerima. <\/span><\/p>

\u00a0<\/p>

Gunakan kosakata yang mudah dipahami sehingga penerima tidak akan kesulitan saat membaca isi <\/span>e-mail <\/span><\/i>Anda. <\/span><\/p>

\u00a0<\/p>

Terakhir, Anda bisa menuliskan angka dari data statistik dalam <\/span>e-mail<\/span><\/i>, contohnya: \u2018500 Orang Telah Merasakan Keberhasilan <\/span>E-mail Marketing<\/span><\/i>, Anda Kapan?<\/span><\/p>

\u00a0<\/p>

Baca Juga:<\/strong><\/p>

Cara membuat Chatbot WhatsApp<\/a><\/p>

\u00a0<\/p>

5. Berikan Nilai (Value) dalam Isi Pesan Anda<\/span><\/h3>

\u00a0<\/p>

Walaupun daftar alamat <\/span>e-mail <\/span><\/i>yang dimiliki masih sedikit, Anda tetap harus memberikan <\/span>value <\/span><\/i>dalam setiap isi pesan yang dikirimkan. <\/span><\/p>

\u00a0<\/p>

Penerima justru akan lebih tertarik untuk melakukan transaksi karena ada <\/span>value<\/span><\/i> dalam e-mail tersebut. Caranya, Anda bisa menulis isi pesan dengan gaya bahasa personal sehingga penerima <\/span>e-mail <\/span><\/i>akan merasa diistimewakan.<\/span>
<\/span>
<\/span>Daftar penerima <\/span>e-mail <\/span><\/i>Anda bisa saja bertambah pada masa depan. Namun, Anda harus tetap menjaga <\/span>value <\/span><\/i>dan kualitas isi pesan yang dikirimkan kepada mereka. <\/span><\/p>

\u00a0<\/p>

Pastikan Anda menuliskan pesan dengan tujuan yang jelas sehingga pelanggan bisa memahami isi pesannya.\u00a0<\/span><\/p>

\u00a0<\/p>

Jangan memberikan janji yang belum tentu bisa dipenuhi ketika mengirimkan sebuah <\/span>e-mail<\/span><\/i> kepada penerima. Hal ini dapat berpengaruh pula pada loyalitas pelanggan.\u00a0<\/span><\/p>

\u00a0<\/p>

Cara kerja <\/span>e-mail marketing <\/span><\/i>memang sederhana, tetapi Anda harus membuat isi pesan yang menarik agar mampu <\/span>menarik <\/span>mencuri perhatian calon pelanggan. <\/span><\/p>

\u00a0<\/p>

Selain itu, Anda pun harus memantau proses dan hasil strategi <\/span>e-mail marketing <\/span><\/i>yang dijalankan agar bisa memetakan tingkat keberhasilannya.<\/span><\/p>

\u00a0<\/p>

Kini, ada aplikasi <\/span>e-mail blast<\/span><\/i><\/a> dari Jatis Mobile yang bisa membantu kegiatan <\/span>e-mail marketing <\/span><\/i>Anda. <\/span><\/p>

\u00a0<\/p>

Aplikasi ini lebih praktis karena Anda bisa membuat <\/span>e-mail marketing <\/span><\/i>sekaligus melihat proses perkembangan strategi <\/span>e-mail marketing <\/span><\/i>yang telah berjalan. <\/span><\/p>

\u00a0<\/p>

Dengan aplikasi ini Anda dapat membuat template pesan e-mail marketing semenarik mungkin sesuai dengan keinginan Anda.<\/span><\/p>

Hubungi kami<\/span><\/a> sekarang juga untuk mendapatkan versi demo aplikasinya. Rasakan cara kerja <\/span>e-mail marketing <\/span><\/i>yang mudah hanya dengan aplikasi <\/span>e-mail blast <\/span><\/i>dari Jatis Mobile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pernahkah Anda memikirkan cara kerja\u00a0e-mail marketing\u00a0sehingga dapat menarik minat pelanggan terhadap sebuah bisnis? \u00a0 Metode pemasaran berbasis\u00a0e-mail\u00a0ini dinilai mampu meningkatkan angka penjualan produk bisnis Anda. Prosesnya yang sederhana juga menjadi alasan banyak perusahaan memilih\u00a0strategi pemasaran digital ini. \u00a0 Banyaknya manfaat yang dirasakan oleh\u00a0e-mail marketing \u00a0tentu membuat Anda tertarik untuk menggunakannya. \u00a0 Anda tentu harus mengetahui […]<\/p>\n","protected":false},"author":2,"featured_media":8304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-2688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-dan-bisnis"],"acf":[],"yoast_head":"\nPahami Cara Kerja Email Marketing dan Tips Menariknya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/cara-kerja-email-marketing-dalam-promosi-bisnis\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pahami Cara Kerja Email Marketing dan Tips Menariknya\" \/>\n<meta property=\"og:description\" content=\"Pernahkah Anda memikirkan cara kerja\u00a0e-mail marketing\u00a0sehingga dapat menarik minat pelanggan terhadap sebuah bisnis? \u00a0 Metode pemasaran berbasis\u00a0e-mail\u00a0ini dinilai mampu meningkatkan angka penjualan produk bisnis Anda. Prosesnya yang sederhana juga menjadi alasan banyak perusahaan memilih\u00a0strategi pemasaran digital ini. \u00a0 Banyaknya manfaat yang dirasakan oleh\u00a0e-mail marketing \u00a0tentu membuat Anda tertarik untuk menggunakannya. \u00a0 Anda tentu harus mengetahui […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jatismobile.com\/id\/blog\/marketing-dan-bisnis\/cara-kerja-email-marketing-dalam-promosi-bisnis\/\" \/>\n<meta property=\"og:site_name\" content=\"JatisMobile\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T11:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T02:56:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jatismobile.com\/wp-content\/uploads\/2023\/01\/email-marketing-concept-person-reading-email-laptop-receiving-new-messages-email-inbox-online-communication-email-marketing-concept-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" 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